The internet has taken over.
Check this out: People under the age of 34 spend about four hours online each day – on mobile devices alone.
Today, the internet is used for pretty much everything – communication, learning, entertainment, shopping…
Plus, more and more people come online every day.
In fact, there are currently 4.05 billion Internet users worldwide – and this number is increasing every second.
This presents an unbelievable opportunity.
Marketers have always gone wherever they can connect with people in order to promote their products and services – and the internet is one hell of a place to do just that.
What Is Internet Marketing?
Internet marketing (also known as online marketing, digital marketing, e-marketing, or web marketing,) is an all-inclusive term used to describe marketing activities conducted online.
For this reason, internet marketing encompasses a wide range of strategies and tactics, such as social media marketing, content marketing, pay-per-click, and search engine optimization.
The 7 Types of Internet Marketing
There are seven main types of internet marketing:
Each of these seven types of internet marketing encompasses many different strategies and tactics. Plus, these types of internet marketing complement each other and are often used together.
Let’s explore the different types of internet marketing to understand how they work individually and together.
Social Media Marketing
Social media marketing is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.
Now, social media marketing can be split into two camps: organic (free) or paid.
Organic Social Media Marketing
Organic social media marketing focuses on building a community and deepening relationships with consumers in an effort to induce interest and customer loyalty.
There are countless ways to do this – let’s take a look at a few.
First, you can position your brand as an authority in your niche. An easy way to do this is to engage other people and contribute valuable insights to conversations.
Search Engine Optimization (SEO)
Search engine optimization – also known as SEO – is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.
In other words, say you wanted your office furniture website to appear at the top of Google’s search results whenever someone searches for “office furniture in London.” Well, the process you would use to make that happen is SEO.
It’s worth noting that today when we talk about SEO we’re almost exclusively referring to Google (unless you live in China and use the search engine Baidu).
Because Google is undoubtedly the most popular search engine in the world – eating up a huge 79.77% of market share.
So how does SEO work?
Search engines use something called “crawler bots” to crawl the internet and build an index of the content available online.
Then, whenever someone searches a keyword, the search engine will try to provide the most useful and relevant results.
Now there are two sides to SEO: On-page and off-page.
Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.
There are countless forms of content that businesses use to do this, such as:
- Blog posts
- Videos (that are often shared with social media platforms like Facebook and YouTube)
- Industry reports and studies
- Infographics summarizing reports and studies
- Case studies
This article that you’re reading is content marketing!
Content marketing works closely with many other types of internet marketing – especially social media marketing and SEO.
As we saw above, social media is one of the main channels used to distribute and promote content.
Now, let’s take a closer look at how content marketing relates to SEO.
Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).
And currently, whenever someone searches that keyword on Google, my article is the top result:
First thing’s first: What exactly is an influencer?
An influencer is someone with a relatively large online following, including:
- Mainstream celebrities like Emma Watson.
- Niche celebrities such as world chess champion Magnus Carlsen.
- Industry experts and authorities, such as digital marketing expert Neil Patel.
- Micro-influencers (those with less than 100,000 followers) like environmentalist Elizabeth Couse.
Affiliate marketing is essentially just online referral marketing.
A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.
This allows internet marketers and influencers to earn money promoting another business’s products or services.
Each time one of their readers clicks the link and signs up, Bluehost gives The Minimalists a cut of the action.
Understandably, affiliate marketing is deeply intertwined with social media marketing, content marketing, and influencer marketing. This is because most affiliate links are promoted in content or on social media by influencers.
Email marketing is the process of using email to send direct marketing messages to people in an effort to gain new customers and retain existing ones.
Although email marketing might not seem like the most glamorous form of internet marketing, don’t underestimate its raw power.
Paid advertising is a form of internet marketing where advertisers pay to show their adverts on search engines and other online platforms, such as Facebook, YouTube, LinkedIn, and Instagram.
Now, paid advertising is often referred to as “pay-per-click” or “PPC” – this means that advertisers will pay a fee each time a user clicks on one of their ads.
But there’s more to paid advertising than PPC.
Many platforms now charge advertisers in different ways depending on their marketing objectives, such as:
- Cost-per-thousand-impressions (also known as “cost-per-mille” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.
- Cost-per-view (CPV). This means you’ll be charged for each view your video receives.
- Cost-per-action (CPA) (also know as cost-per-acquisition). This means you’ll be charged each time a user takes a specific action or converts into a customer.
The two biggest digital advertising platforms are Google and Facebook. Between them, they receive the majority of U.S. digital ad spend, with 38 percent and 19 percent, respectively.
More and more people are spending larger chunks of their day online, and all you need to reach them is an internet connection and a smartphone or laptop.
Because, unlike most traditional advertising, many forms of internet marketing – such as social media marketing, content marketing, or SEO – can be done for free.
It doesn’t even need to cost anything to learn internet marketing, with countless resources available online for free.