WHAT’S BIG IN CREATING A VIDEO SHARING WEBSITE OF YOUR OWN?
Video sharing websites in 2018 remain not just a platform to upload videos, but sites like YouTube are inspiring and building a community of content creators. A single platform is acting as a prominent medium to connect content creators, viewers and brands together.
Of course, it takes a plentiful time to come up with a site like YouTube or Netflix, and much more than that to start earning with the business. However, it is also safe to state that video streaming as a business has just started and is not going to fade any sooner.
HOW TO CHOOSE A VIDEO SHARING SCRIPT OR VIDEO CMS
There is a catch, not all video CMS in the market are competent to fulfill all your goals. Some might offer VOD features, but miss out Live-streaming capabilities. While some might offer both, but not as a white-label solution.
In this case, a white label video sharing script is your safest bet. Such scripts are fully customizable, and one can revamp their UI completely to match their expectations and brand identity. Streaming engines and streaming servers generally power these scripts.
As a result, one can also choose to utilize any third party streaming engine in spite of using one provided by the clone script vendor. Hence, always make sure to confirm if your clone script is hardcoded for a dedicated streaming server or they can also customize it to accommodate any third party server you wish for your business development.
In addition to the above affirmations, take an assurance on the flowing aspects from your video CMS or clone script vendor. These features and measures are of utmost importance for running a professional grade video streaming platform;
STREAM TYPE SUPPORT
The platform must offer support for at least two major formats of video streaming platforms – VOD and Live Streaming. Do not hesitate to invest a little extra amount if they are willing to include both the features on a single platform with some customization cost. Retaining both the options will eventually pay-off.
The platform must offer integrated payment systems for on-site transactions. Based on your monetization method, users will be paying per-video or for the membership plans. Revenue generation is hard to achieve without a safer payment security on your platform. For example, PayPal or Stripe payment gateways.
HD CONTENT STREAMING
Now that content consumers are getting used to 4K video streaming, it has become even more crucial to offer something like that with your own streaming platform too. Let users stream in the highest quality possible. To make that sure, inquire a little deeper about the Streaming server, which has been incorporated in the particular video sharing script.
MULTI BIT-RATE STREAMING
If streaming in 4K or HD quality is crucial, streaming in multi-bit rate is even more crucial. Not all users have access to high-end devices or high-speed internet. By sticking only to the HD quality stream, you would be losing a considerable number of users who do not have access to high-speed internet or high-end mobile phones. Hence, make sure, if your streaming server is capable of offering dynamic switching of stream quality according to corresponding bandwidth or streaming device.
Users these days consume video content across numerous platforms. Be it a mobile phone, computer, tablet, or smart TV video streaming platforms are offering applications and solutions on each of the popular platforms. A competent clone script will always offer cross-platform support for video streaming capabilities.
Video streaming businesses are built on multiple revenue generation models. Some of the crucial monetization methods are Subscription (SVOD-Like Netflix), Advertisement (AVOD- like YouTube), and Transactional (TVOD- like YouTube’s Premium content). A competent streaming business in 2020 must necessarily support all the monetization methods to leverage every business opportunity in the market. YouTube sets an excellent example of a Hybrid revenue model by utilizing SVOD, TVOD, as well as the AVOD model.
The business of multimedia or video content streaming is always prone to piracy. Despite all critical efforts, pirates do find ways to distribute content without authorization. There are ways to put a tab piracy through Advanced IP access control, Video encryption and Digital Rights Management. Always go for a solution that offers at least the above three measures to prevent piracy and unauthorized distribution of your content.
SOCIAL MEDIA LOGIN SUPPORT
The platform must allow social media integrations employing which users can be allowed to sign up quickly without manually filling the account registration forms. The features will additionally allow the platform to let users share and promote the service to maximize the user base.
VIDEO PERFORMANCE ANALYTICS
It is important to comprehend the performance level of each content being posted on the platform. The numbers must offer an insight into the reachability and revenue generated through a particular content on the platform. Moreover, the platform must also offer a seamless integration with Google Analytics and other platforms to evaluate the content performance with deeper insights like Gender, Age group, Geo-location etc.
Above all, the platform must offer a sleek design and back-end architecture in addition to customizability for further enhancements in all the features. Looking out on these aspects will ensure your business does not run out of options for extending the technical feasibilities and other requirements in long run. Hence, invariably choose a platform backed by a futuristic technology.