Content marketing is the future, because that’s where the Internet is headed. The technique is being used by both big and small businesses to not only build a brand, but also grow their profits.
And the best part? It’s actually working better than many outdated marketing methods.
Thanks to growth of content marketing, today businesses are not limiting themselves to one or two popular content types. No, they are experimenting with various kinds of content. This diversification in a way is making content marketing even more viable.
Content optimization goes hand in hand with quality SEO. Because ranking higher for your targeted keyword wouldn’t give you a good ROI if your content doesn’t deliver value to the visitor.
When your content doesn’t live up to expectations and makes a bad first impression, your visitors leave right away, leading to a quick bounce rate.
Here are a 3 common content optimization mistakes that stop you from connecting with your visitors at a higher level;
Your Content Fails to Stand Out
When people want to learn about a topic and Google it, they are faced with a number of choices. They usually choose to visit the first 3 sites or sometimes check out all 10 on the first page. Nevertheless, they might not see much difference before clicking through to your site. It’s only when they visit it, will they start to notice the quality of your content.
If your content doesn’t offer genuine value, it fails to stand out from the many other pieces of content. Your visitor has no real reason to stay back and share your content with others.
So it’s imperative for you to find the topics that your target audience would want to consume. Find out what they are interested in, sometimes even when they have never thought of that idea or question. You can use “Answer the Public” for this to find the user’s most commonly asked questions that are related to a specific keyword. Or you can also try Google search “People Also Ask” feature to see more question ideas for your next article topic.
Just the way it’s important to identify the unique selling point of a product, you need to do the same with your content. Stop trying to impress everybody who comes across your site.
Instead find something unique that can appeal to your target audience. The moment you find your winning difference, it becomes easy to lower your bounce rate. Which Google does count when ranking pages.
Your Headlines Are Too Vague
The first thing your visitors notice is your headline. If it is too generic or vague, you are killing off your chance to keep the reader reading. People are tired of the same type of content. And if they see your headline isn’t offering a unique benefit, they will assume your content to be the generic too.
In order to stop people from hitting the back button, make your headlines more interesting and specific. If you have identified the USP of your content, then this becomes easy. Because all you need to do is, communicate it through the headline. Give people a clear idea as to why they should read your content and what makes it helpful or better than others.
Your Content is Published Unedited
There’s no doubt that pushing out more content can help you get more traffic. But should your publishing be done at the expense of quality? Of course not. Publishing your first, rough draft without any editing will make a wrong impression on your visitors. It will make you look unprofessional and make people back off.
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Your aim should be to clearly convey your message with your content. If your content is rough, it may not be easy to read and contain errors that lower the overall value of your content.
When you spend time editing your content before publishing it, you are going to give your visitors a better, more profound content experience. Instead of rambling and tuning your content into a rant, you are creating an engaging presentation that gives readers the clarity to understand and maybe even solve their problem.
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