The key to maximizing your affiliate earnings is to provide additional value and to engage your readers. Affiliate marketing can be a big source of revenue. Unlike traditional ads where you are paid for impressions or clicks, affiliates are only paid if or when a specific action is performed.
The action might be something as simple as signing up for a newsletter to submitting their zip code information up to having a sale completed. Regardless, you are not paid until you have compelled your readers to take some type of action.
With that in mind, here are the Top 10 Commandments for affiliate marketing success to make sure your readers get value and take the actions you want them to take so you can maximize your success with affiliate marketing;
Know Your Audience
The most successful way to use affiliate programs is to only promote products, services, and offers that match the needs and wants of your audience. Consider why they are coming to your site, joining your email marketing list, or following you on social media.
Readers are savvy. They know an affiliate link when they see one. If you break their trust by promoting a product you don’t believe in or take advantage of their visit with too many ads, they will leave and never come back.
Think of affiliate ads as additional resources that complement your content. Give value to your content by making it helpful, useful, and informative.
Don’t put up a list of your favorite books, hoping people will click on the affiliate link, purchase the books (just because you listed them), so you can cash in on a sale.
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Be Transparent about Affiliate Relationships
Always disclose your affiliations. Your readers will appreciate your honesty and will feel better about contributing to your earnings. If they sense that you are being less than honest about your affiliations, they are savvy enough to bypass your link and go directly to the vendor just to avoid giving you referral credit (even though the price is the same it’s just something people do; strange but true!).
Select Affiliate Products Carefully
Take the time to go through all the different options for products or services available through different affiliate marketing programs. Put some thought into which products or services your readers may need or like. Also, change the ads around often, try different ones, and use different graphics and text to see which are the most effective.
Try Different Programs
If one particular program doesn’t seem to be working for you, try another one.
Affiliate programs aren’t all the same. They offer different products, services, and payment structures. Some vendors will have better marketing and sales materials than others.
Write Timeless Content
Your old content can still be valuable even though it’s no longer on your front page. Take advantage of the long-term opportunities by making sure you provide timeless content.
Affiliate revenue grows and builds up with time. Remember that some programs offer lifetime payouts. If you refer a visitor, you may continue to make money from that one visitor even if he doesn’t come back to your site. Also, as long as you have referral links still active in your old posts, they may still payout for you.
Keep up to date on the latest offerings of your affiliate programs. New ad units, advertisers, and tools are constantly being added to improve usability and be more visually appealing. Small changes go a long way in motivating action by readers. You may be left out in the dust by being complacent with your strategy.
Content Comes First
Above all else, your content marketing strategy must be your highest priority.
Your content is your foundation, the life blood on which the site exists. Without valuable and helpful content, readers won’t come. Focus on providing excellent content and the monetizing strategies will work out.
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