Social media is a fast, free, effective way to promote your home business. However, there is a method to the social media madness not just in posting content people want to talk about, but in building a following. There are ways to buy thousands of followers, and you might be tempted to take advantage of them. However, that can lead to problems, including unengaged followers or even loss of your account. If you are focused on quality followers who want are interested in your products or services, the only way to get them is by earning them organically.
Whatever you do, make sure you are doing it on a daily basis. If you only post sporadically, your followers will quickly lose interest. Part of social media’s effectiveness is being able to keep your name and message in front of your followers. A post here and there a couple times of week will get lost in the millions of other posts. Further, whatever social media strategy you choose, it’s wise to stick with as long as it works.
When it comes to social media marketing, the goal is to keep your market informed about topics related to your business.
Link your social media accounts
There are some great apps out there which will allow you to link up your social media accounts automatically. So, if you post a photo on Instagram, it will automatically post to your Twitter (as an actual photo, not a link!). This will save you time and keep your posting consistent across platforms.
Include Social Media Follow Buttons Everywhere Possible
It’s a good idea to put social media follow buttons on every page of your website and in your emails at the very least. Your social networks may even allow links to other network profiles.
Run a competition
This can be difficult to do because you need a prize, but if you can get your hands on something either by a little investment or by using your contacts, they are a great way of getting new followers. Just ask people to like/tag/share a post and watch your reach spread.
Interact with others
People often forget about the ‘social’ part of social media. Reach out to other people in your niche, like their posts, comment and share, and they will likely return the favour. If you manage to build up a strong enough relationship, you can organise collaborations such as guest blogging on their site or social media takeovers.
They might seem a bit uncool now, but hashtags are a great way of connecting with people who are interested in a similar niche. Use tools like hashtagify.me to find out which hashtags are most popular and when, or even create your own and encourage your followers to use it when sharing certain posts. Twitter is the king of hashtags, which is helpful since the conversation moves at lightning speed. Hashtags help people find content on the topics that are of interest to them. Use of hashtags on other social media sites can be helpful, but don’t overdo it. Remember, people want to see real content, not a bunch of #s.
Remind Your Email Subscribers About Your Social Accounts
If you have a newsletter or email list, then be sure to give a shout-out to your social media accounts in each correspondence you send, as well as follow buttons. It also doesn’t hurt to promote your newsletter or email list on your social media as well.
Especially on Instagram, people often search via location, and this creates another route for people to find your account.
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It’s important to pause every now and then and take stock of what has done well on your social media accounts and what hasn’t. Sites like Fanpage Karma and Squarelovin (Instagram only), will provide data on which of your posts have been most popular. You can use this to identify what content tends to work best, and the best time to post it.
The thought of recording yourself might seem slightly terrifying, but people like to see the ‘human’ behind the page, and your followers will engage with you more if you can talk to them directly. You can use YouTube or Facebook for this, or Instagram stories are a quick and effective way of doing it.
Although it is possible to build up your audience organically, you can try doing some paid advertising to give yourself a quick boost. Try paying for a boost on a Facebook post which is doing particularly well, or investigate Google Adwords for some smaller, niche terms.
At the end of the day, followers will be attracted to your account if you are offering them something they are genuinely interested in. Avoid being too promotional and tell some good stories, and they are bound to keep coming.
One of the biggest frustrations in social media is not knowing what will go viral and what won’t. The best rule of thumb is to post helpful, relevant content for your market. With that said, your social media and website stats can help you determine what’s popular.
It is important for you to know that most visitors aren’t going to deal with the hassle of copying and pasting your URL to their social media. Make it easy for them to share your content by including social share links on your blog or website.