The Instagram brand promotion business is a large one. Instagram is one of the biggest and busiest social media platforms. As of June 2018, it boasts more than a billion monthly active users, half of which are active on a daily basis!
But it’s not just the massive audience that makes it an ideal marketing platform. It’s a highly targeted and visual marketing platform that’s great for building a loyal audience. More than that, the above numbers mean it has one of the largest engaged audiences as well.
Companies across all industries combined spend between $1 billion and $1.5 billion per year on sponsoring content on the platform, Thomas Rankin, CEO of Dash Hudson, a company that sources Instagram influencers for brands, told The Huffington Post.
Want that life? Here are five ways you could profit from your Instagram posts, too.
Actively reach out to brands you like and want to work with
Be warned, though, that the application process to become a brand influencer is competitive.
Post consistently and stylishly on Instagram
Your feed is your social media “résumé,” which brands use to determine whether or not to hire you as an influencer. A good Instagram presence means consistent, tasteful photo posts and captions. The bigger your Instagram portfolio, the better.
Brands also look for influencers whose Instagram style matches that of the brand.
With a criteria like the following: “What does the content look like? Does the feed have beautiful, original photos? Is the style of content what we’re looking for [for] the brands we’re working with? What’s their follower number and engagement rate?
Maintain a strong presence on other social media sites
Social media experts in recent times emphasizes the importance of maintaining an “active” and “professional” social media presence across platforms, as this would help a brand maintain a strong presence on other social media sites.
Have at least 5,000 followers
The number of followers that brands require their influencers to have depends on the company, campaign and project, but most brands generally require that their influencers have at least 5,000 followers.
For users with larger followings, the process of becoming an influencer can be a fairly smooth one.
Become an unpaid brand ambassador
No luck finding gigs as a paid influencer? There’s another way to get compensated for your stylish Instagram posts. Bloggers can apply to be unpaid “brand ambassadors,” to whom businesses send freebies for promotion.
The application process for unpaid brand ambassadorships is the same as for paid influencers, but the odds of getting accepted to be an unpaid brand ambassador tend to be more favorable.