Whether you are marketing, selling, or advertising on Facebook you need to know how to make money on Facebook with your efforts.
Everybody uses Facebook. Okay, slight exaggeration. It’s revolutionized news, culture, social interaction, and more. But it’s not just a way for you to keep in touch with old high school friends, share your funny photos, or post videos from your beach vacation.
And the reality is that no matter what business or market you are in, chances are you can reach a segment of your audience on Facebook.
Facebook is also a powerful money-making platform. In fact, there are many ways you could potentially make money on Facebook. Let’s take a look at the various ways you can use Facebook to market, advertise, and promote your business – or just make some money on the side;
1. The Facebook Marketplace
This is one of the simplest ways to make money on Facebook. Essentially, Facebook allows you to sell items on a special section of the site. Many towns, cities, and communities have set up buy/sell pages or you can simply search by geographic location, product name, or category. That way buyers can quickly see a wide range of choices in the surrounding area.
You can post used or new items to sell, everything from laptops to cell phones to cars to furniture. It’s like Craigslist on steroids.
Chances are you are not going to create a full-time business buying or selling items on Facebook, but this is a quick way to make some extra cash.
2. Facebook as a Traffic Driver
To boost your traffic, you need to post regularly to your Facebook page. If you have a blog, you should also post a link to every new post on your Facebook page. Same with any new YouTube videos or any other content you post elsewhere online. It’s all about driving as much traffic as possible. You may even consider paying for ads just to have people see your free content and go back to your website as well.
The idea is to include content that gets people to like your Facebook page, so it shows up in their news feed and they send it to friends too.
3. Using Facebook to Generate Leads
Facebook lead generation is very effective, although it is more of gradual way to earn income.
Basically, all the Facebook users out there are potential leads for your business. Not everybody, of course, just those folks who are interested in your products. The cool thing is that Facebook makes it easy to find these folks… and for them to find you. Again, you need a Facebook page for your business.
You will include useful content to engage the users. And then you will also include links to your website or a landing page asking them to sign up to your list to get a newsletter or updates, as well as special offers. It’s important that you give them some incentive for sign up, like a free ebook or special report related to your niche.
4. Facebook Ads
Facebook Ads are the little banners on the right side of the page, as well as the sponsored posts that show up directly in the news feed.
Again, cookies that follow you around online, follow you to Facebook. So that ads that appear are something you might be interested in and you are more likely to click and even buy the product.
So before you use this method to make money on Facebook, you should have all your systems in place, you should have been in business for awhile, and you should have some cash in reserve because there will be some trial and error before you find ad copy and an offer that works. You should also having good tracking in place so you know exactly which ads are working and which ones are not; that way you’re not wasting money on ads that don’t work and can pump more money into the ads that are working.
A related method to this is boosting posts. When you find a post on Facebook that is working well and engaging your prospects, you can “boost” it by paying some extra money. Boosting puts it in front of more people.
Boosting posts is the simplest way to do a Facebook ad; once you find a boost post that works well you should use Facebook’s more advanced ad options to promote those posts that do well.
5. Sell Affiliate Products
Affiliate marketing is one of the quickest ways to get started doing business online. And the cool thing is that Facebook is a great way to get into this type of venture. It makes it so easy.
The basic model works like this:
- You sign up for an affiliate program.
- You promote products from those sites on a Facebook page centered all around a specific hot niche.
- Whenever somebody clicks on the link and buys the product, you get a commission – generally from 5 percent to 25 percent.
As with any strategy to make money on Facebook, it’s important post regularly and engage with your audience. That creates trust and makes more likely people will buy. Also, be sure to track those numbers so you know which campaigns are working and which ones are not.
A Variety of Ways to Make Money on Facebook–Choose One
There are many ways to profit from spending time and effort on Facebook. It’s one of the most versatile platforms for making money online. Try one or several of these methods to see which one works best for you. Best of luck.