Website promotion is an important part of getting traffic to your site. Unfortunately though, nothing is ever truly free, and that includes so-called free website promotion. If you don’t want to spend money promoting your website, you are going to have to spend time.

It’s important to avoid wasting time trying to market your website using methods that will only bring you minuscule returns, if any. If you are prepared to work on them, these five free website promotion techniques will deliver, rewarding you with increased site traffic;

1. Work on Your Website’s SEO

Search Engine Optimization is one of the best tool for promoting a website because it’s easy to learn.

Through working on website SEO, you can improve the page rankings of your web pages and drive more traffic to your site, which is the ultimate goal.

If you are using non-text content on your web page(s), such as photos, image maps or JavaScript, include your keywords in the text of the item’s ALT tag so the search engines have something they can read.

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2. Use Reciprocal Links

Having other people put a link to your site on their website is a great way to get free website promotion.

Be aware though that getting inbound links to your website is not a numbers game; it’s the quality of the links that really matters. So make sure that you focus your linking efforts on relevant, quality sites.

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3. Write and Post Articles

The basic theory of article marketing is that you write an article and then offer it for free to various websites, blogs, magazines etc. At the end of your article, you place a resource box or ‘blurb’ that promotes you and your website.

The beauty of this website promotion strategy is that if you get your articles published on popular, long-lived websites or in well-known magazines, they can be sitting there promoting your website for a long, long time with no further effort on your part.

However, there are catches. First, you have to be able to write well on a topic or topics that other people will want to read and/or publish. Second, you have to find the quality places for your articles to be published and persuade the people making the decisions to publish them.

Find the websites or magazines you want to be published on first, and then spend some time reading the content to see what type of material they might want and if there are any obvious holes in their content that you could cover. Then tailor your material to that particular site or magazine’s needs.

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Social media isn’t just a great place to connect with friends and family; it’s also a great place to promote your website and/or business as so many people are using it.

Participating in social media can be a great way to get free website promotion as it can give you high visibility at low cost. To successfully market your website using social media, though, you’ll need a plan.

Different social media attracts different types of people. Before investing time in using a particular social media platform and building up a group of followers, make sure you have chosen the right platform for your marketing purposes.


5. Create/present quality content

This is the catch⁠—none of the techniques above are going to work very well for you if you don’t have quality content on your site⁠—the kind of content that other people want to read and promote on their own blogs/websites and on social media.

On your website, establish a blog and/or articles presenting content that is relevant to your target market.

There are a few ways to get such content. Basically, you are either going to write it yourself or get someone else to write it. The “someone else” might be staff, hired writers or guest bloggers. Which approach you choose depends on your budget as well as your time and talents.

Writing on your own blog can be a very effective way to market a website because by blogging about your subject, you will get the chance to establish yourself as an expert in your niche, and become an active member of the blogging community, building a web of relationships and links. And of course, your blog will be keyword rich, increasing your SEO.

Most blogs include the ability to make comments on posts. When you are reading another blog that’s relevant to your topic, take the time to comment on a post (making sure that your comment says something that’s equally relevant). It’s another opportunity to promote yourself and your website for free, while getting known in the blogging community.

Consistency is Key

These are not the only ways to get free website promotion of course. But these are the best, and if you select several of these and concentrate on doing them consistently over a period of time, they will yield the return in increased site traffic that you are looking for.