There are many good reasons to consider starting a social media management business. You will be paid to use social media, which can be great if it’s something you already enjoy doing. And it requires little investment or equipment to get started, especially if you already have a computer and internet service. You can run the business from home, or anywhere else with internet access.
Starting a social media management business might be a good fit for you if you enjoy tweeting, pinning, and sharing.
Becoming a social media manager requires experience more than education. Courses in social media management are available, but you should also do a little studying and research on your own.
You should understand social media as a marketing tool. It’s one thing to get a bunch of followers to view a “cat tricks” YouTube feed, and it’s quite another to build a following for a business.
Social media marketing is different from traditional marketing, which is why many businesses struggle with it. Social media is all about having an interesting, informative, and/or entertaining conversation with the market.
Below are amazing steps to take in starting a social media management company and get cool cash irrespective of your location;
Know the Various Platforms
There’s no one-size-fits-all approach to posting on social media. Each platform has its own rules and methods for best marketing practices. How a business promotes on Instagram should be different from how it markets on LinkedIn because each platform is vastly different.
You should have the ability to manage several social media platforms for numerous clients. There are a host of tools such as Hootsuite to help you manage platforms, but organization and having a plan are crucial to ensuring that every client’s social media needs are met.
Develop Strategies That Match the Client’s Goals
Social media managers must help clients understand social media and how it works. For example, research suggests that few sales are actually made through social media, but social media is effective at building loyalty and trust. Engagement and list building would be better goals than sales.
Be able to capture the client’s voice. If your client is fun and quirky, social media posts should reflect that.
Build Your Own Following
Even more than a huge number of followers, you should have influence. A large number of followers means nothing if none of them are paying attention to what you post. Your goal is to build a following that engages with you. They comment, share, or like what you post.
Decide What Services You’ll Offer
You can offer several packages, such as a start-up service that creates accounts then passes management of them back to the client or a full-service package that does everything from creating the accounts, posting content, and moderating the community.
You might want to focus on more on marketing or more on data analysis. Your Key talents will help you narrow it down. Go with what you’re really good at.
Consider if there are industries you want to focus on. For example, you can be a social media manager for Realtors or authors.
Identify Your Niche
Determine which platforms you will specialize in. While knowing something about all the major platforms is important, sometimes focusing on a couple that reaps big results for a client’s particular industry is better. Some clients might have Twitter and Facebook down pat, but they need help with Pinterest or YouTube.
Read More: “How to Create Content That Drives Traffic, Builds Your Audience and Appears Everywhere in 10 Days Using Facebook Live”
Write a Business Plan
Your business plan is a roadmap for your business success. It doesn’t have to be long or complicated. Outline your business goals, services, assets, liabilities, and marketing information, and explain how you will compete against the competition.
Determine Your Pricing
Reports by experts revealed that social media managers earned median pay yearly. You might have difficulty charging top dollar as a new business, but referrals and testimonials can get you there eventually. What you charge will depend on your experience and the work you do. You can charge by the hour or offer package plans.
Determine Your Business Structure
You can operate as a sole proprietor, particularly when you’re starting out. It’s free and doesn’t require any paperwork except for possibly a business license.
Social media can go wrong, however, and a client might sue you for any problems it incurs. Consider forming a limited liability company (LLC) to protect yourself. An LLC won’t prevent you from being sued, but it will protect your personal assets, such as your home, if you are.
Most states offer single-person LLCs. It requires a little more paperwork and money to set up than a sole proprietorship, but it can be worth the extra protection.
Obtain Licenses and Permits
Contact your local city or county about getting a business license. You can do this online in many areas. You might have to file a fictitious name statement, sometimes called “assumed name statement” or “doing business as statement,” if your business name is something other than your given name.
Develop a Marketing Plan
Make your own plan for getting clients. Networking will be your best bet for getting your initial clients, but also include methods for getting testimonials and referrals.
Work Your Plan and Build Your Business
Your job is to get clients and provide the best social media management service possible.
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