Are you trying to get more shares on social media? Start by creating an engagement strategy to help build relationships with your fans and followers on Facebook, Twitter, LinkedIn, Instagram and more.
Let’s focus on three platforms that could create ways to generate potential cash flow for your business almost instantly by using social ads.
Facebook has many options for creating a buyable ad, from simply linking over to your product within the ad to actually uploading your product catalog. If you opt for the latter, this allows potential buyers to purchase your products directly through Facebook without leaving the website or app.
Instagram currently offers a couple of options for getting your products into their ecosystem.
For starters, you could create an ad—like the one that my wife clicked—by linking to the product page on your site. And if you are using Shopify or BigCommerce, Instagram also offers the ability to upload a product feed and tag products in photos.
When people click on these tags, they are shown detailed product information like the price and images of the tagged item. They can then click through to your website to purchase. (Instagram has the ad open in a web browser inside of the app, so it feels like the buyer is still on Instagram.)
Since Facebook owns Instagram, the image sharing social network is able to use Facebook’s specific ad targeting options. As a result, you may be able to get your ad in front of a very targeted audience more likely to buy your product.
Pinterest’s Buyable Pins offer a native experience by letting you purchase items through Pinterest.
Sellers can upload data feeds to the social network. Then Pinterest automatically creates pins that allow people to purchase that item without having to leave Pinterest.
What’s great about Pinterest ads is that people can save and share your pins after you are done paying for the ad exposure, which means that the ad could in theory continue to generate sales after the ad stops running.
Best Practices for Creating Social Ads
If you are going to take the plunge and start using social ads, there are some other things you should know that could improve the success of your ads.
Have a mobile-optimized website
If you don’t have a mobile-optimized website yet, it’s very hard to convert those ad clicks into sales.
According to Pinterest’s current audience demographics, 80 percent of people use Pinterest on their mobile phone. If your website shopping cart doesn’t have a great mobile experience, you could be wasting money on ads.
Want to see how your website looks on mobile devices? Google has some great tools to help you take steps to make your website mobile optimized.
Create as little friction as possible
Remember my wife’s experience purchasing clothing from an ad on Instagram? I think a major reason for the ad’s success was how quick and seamless the process was. She was able to quickly see information about the product, add it to her cart and checkout as a guest in a matter of minutes.
Anything that gets in the way of a consumer buying your product is friction. Removing as much friction as possible can help improve the checkout experience for all visitors, not just those on mobile.
Create great visuals for your ads
Social ads are not intent-based. That’s why products that are visually interesting are some of the best ways to generate cash flow through social ads.
Instagram recommends using images that tell a story about your brand or products. Pinterest recommends using lifestyle images as opposed to product shots.
It’s safe to say that visual ads (either images or video) that tell a story or have some lifestyle aspect work better than traditional product shots.