According to reports, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too.
Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.
An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that is the next stop for the majority of your potential customers.
It is also vital for inbound marketing, because quality online content will help attract customers even if they have not heard of your brand.
Here are six helpful courses you should go for online in order to strengthen your brand, business, or blog:
Getting Started with Email Marketing
The Business Side:
It does not matter if you are a blogger, a freelance creative, or if you’re developing products you hope to sell: A strong email market game will only strengthen your brand and bring in more business.
Most online courses breaks down the process into smaller steps that seem much less intimidating, and details what makes an email marketing campaign successful.
Context is Key: Social Media Strategy in a Busy Online World
Social media is (by far) your most powerful tool as a creative. It is how you reach new audiences, market products or services, and build a recognizable brand. With so many social media accounts already, it can be overwhelming to get your name out there and try to make yourself heard. This course outlines key strategies to reach more people and make a bigger impact with each post.
Become a Better Blogger: Content Planning
During the blogging bubble a few years ago, it seemed all you needed to do was throw up a few words and pictures and readers would come flocking. Things have changed now, and successful blogs need to be (way, way more) strategic about the content creation and delivery.
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The Creative Side
Lifestyle Photography: Visual Storytelling
There is so much more to lifestyle photography than just picking up a camera and starting to snap. This course reviews the basics of planning a shoot, styling, and (of course) photography, but also how to select and curate images to tell the visual story.
Logo Design: Building with Shape, Type, and Color
It does not matter if you are a designer yourself or if you’re selling a product or service that needs a killer logo—this course is a must!
Instagram Next Level Amazing: Inspiration, Tools, and Tricks
You can research online and get courses that will help explore ways to freshen up your feed and keep images consistent, from the equipment you choose to the editing tools and apps used for post-processing.
You can read more of this topic on: “Outsourcing Secrets: How to Get More Customers While Working Less By Outsourcing Your Online Marketing…
All On An Affordable Budget!”