There is nothing more exciting than launching your first website? All those late nights of hard work and finally, finallyyyyyyy, your baby is live. But, of course, the hard work is just the beginning; launching your website is not a one and done project (if only).
Over time, as your business needs change, your website needs will change too. As you reach a groove in your business, you’ll want to expand your web presence — a blog, a newsletter, fresh photography for your homepage (and don’t even get me started on “tech glitches”).
Free sites make so much sense when you are starting out — your budget is small and your business is just blooming, so you are taking it slow and scaling as you go.
Below are some reasons you should upgrade your website from a free site;
1. More Website Metrics
When you start an online business or blog, you are your own boss, (feels good, am I right?). But, you also become the accountant, PR rep, and marketing director.
To tackle all of your new responsibilities, you have to have a firm handle on your website analytics — and it’s actually really fun to get down in the nitty-gritty and learn more about your audience, customers, and readers.
2. All The SEO Help
Making sure your website is search engine optimized (SEO) is one of the most important keys to online success. It’s also a free and easy way to keep traffic coming to your site.
SEO can be tricky to learn and can take a lot of work to implement throughout your website — that’s why it is so helpful that Squarespace offers built-in SEO tools that require no plugins. No. Plugins! This means that you don’t have to figure out how some plugin works before you can even get to the SEO bit.
3. Expert Designers
Who here has pulled an all-nighter trying to get their website to look the way they want it to? I know I have, and saying it’s stressful is quite the understatement. Unless you’re a web developer by trade, designing a website isn’t exactly a smooth process — even for the professionals, it can be tricky! Which is why using a pre-made template for your website that has been properly designed and tested makes the most sense for your wallet (and your stress levels).
By upgrading your website to a paid version, you’ll get higher quality options for your site design.
4. Mobile Optimization
Speaking of design, did you know that when you design a website, you need to design it so that it looks and performs well on desktop computers and mobile devices? And in 2018, that doesn’t just mean two different screens — we’ve got big phones, bigger phones, biggest phones, iPads, tablets… oh my! You could spend hours designing the perfect website on your computer only to load it on another screen and see a completely different — and malfunctioning — website.
Email Marketing Tools
Gathering email addresses is one of the most important moves you can make for your business. Think of it like gathering a tribe of people you already know are interested in what you’re doing — whether that’s the products you’re selling, the services you’re offering, or the blog you’re writing.
This tribe is a great resource — you’ll want to send them updates on new blog posts (and up your page views as you go), clue them in on special sales or discounts available in your shop (and encourage more sales), and alert them about new services you’re offering (and garner excitement and pre-orders). It’s a mutually beneficial arrangement that helps you and your audience live your best lives. Win, win.