Do you have lots of social media followers? Want to learn how to turn those followers into dollars?
Right now, there are people making a living on social media without selling anything.
We’ve all seen those profiles of seemingly regular people with tons of followers.
It always seems as if they’re traveling or doing something fun. But what exactly do they do to fund this fairytale lifestyle?
They are social influencers.
With influencer marketing making my list of the top marketing trends to look for, there is plenty of money to be made in this space if you position yourself accordingly.
These are the top 7 ways to make a living on social media without selling any products.
Pick a platform
The first thing you need to do is decide which platform you’re going to prioritize the most.
Ultimately, you’ll want to have profiles set up on as many social networks as possible, but one needs to be your bread and butter.
Join a network for influencers
Another way to make money on social media is by joining networks made for influencers.
These platforms are used to connect brands with people based on their followers and specialties.
Boost your engagement rates
The reason why brands want to work with social influencers is they historically have extremely high engagement rates.
In fact, brands named engagement as the top metric for measuring the success of influencer marketing campaigns.
Give away free stuff
Everyone wants to get something free.
To increase engagement with your followers, hosting a giveaway is one of your top options.
Once you start negotiating with brands and deciding what kind of content you should be posting, you can suggest a giveaway.
Ultimately, the decision is theirs. They will be the ones paying you for sponsored content.
But you don’t have to commit to anything you’re uncomfortable with. If you think the content they want you to post doesn’t add value to your followers, you can respectfully turn down the offer.
After all, you don’t want to lose credibility by posting everything and anything someone presents to you.
Use multiple hashtags
If you’re trying to make money on social media, you can’t be afraid to use hashtags.
But don’t use only one per post.
Partner with a mobile app
All too often I see social influencers partner with the same types of brands. They’re promoting clothing, fitness apparel, accessories, and food.
While there is nothing wrong with this strategy, it may not be sustainable for long-term growth.
Those brands will end up using other influencers in the future once they feel they’ve gotten the most out of you and if your cost per post rate gets too high.
Think outside the box and try to partner with unique brands, such as mobile applications.
Find your niche
It’s tempting for new influencers to take jobs from any brand that offers them money. But you need to understand how these posts can impact your future.
You don’t want to partner with any brand that goes against your core values and beliefs.
Furthermore, you need to analyze how this content will affect your followers and how you’re perceived by other brands moving forward.