A landing page is a web page purposely designed to drive your visitors to convert. This conversion could be the percentage of website visitors who fill out a form, call your company, or purchase something from you online.
Landing pages are a great way to improve your website conversion rate.
A good landing page has several well-defined characteristics that set it apart from your home page or a blog post.
It is often used as the URL you redirect users to from your marketing campaigns. By driving supposedly qualified visitors to a dedicated page that shows you at your best and that matches their profile or intent, you increase your chances of converting them into clients or subscribers.
Instead of sending your visitors or subscribers to your website (which may have more information than they need), you can send them to a special landing page that directs them towards the action you want them to take.
Of course, when you’re grabbing your visitors’ email addresses, you should use the double opt-in feature to make sure you get a clean, high-quality list.
Now, you’re probably wondering how you can use landing pages to get new subscribers and customers to subscribe to your newsletters and eventually buy from you.
There are many, unlimited ways to use them, but we’ll give you FEW of the most popular.
Segmented social media campaigns
Your social media campaigns usually provide you the ability to get much more targeted in who, what, where and when you show your offerings to.
With that, you can set up multiple landing pages for the ads you have running. Some ads may be targeted based on gender, age, interest, etc.
Marketing and sales funnel
Your Marketing of our Low Ecommerce Sales series, it’s important for conversions that you set up marketing and sales funnels.
These funnels help you to entice your visitors with an interesting offer and convert them into subscribers and/or buyers.
For example, you can offer a free ebook, training or other resource, which will allow you to grab your visitors’ emails. Once they sign up, you can convert them into buyers.
Popup shops have become quite popular lately, and they have worked out really well for their unexpected nature.
In order to have a successful popup shop, you will need to build up interest adequately. For that reason, you can first advertise with notices that your popup shop is coming…somewhere.
In order for your loyal fans to find out where, they’ll need to visit this page (your landing page) and sign up to be informed 2 hours before your popup shop will pop up.
You can also use your landing pages at the actual popup events. You can grab the email addresses of all those who are present by enticing them with an intriguing offer.
One of the most popular ways that ecommerce stores use their landing pages is to attract visitors that have clicked on their PPC (pay-per-click) ad campaigns.
For example, instead of simply showing off your many products, you can offer visitors a special discount on a particular item or set of items.
When the visitor clicks on the ad, they will be directed to your landing page which focuses only on those items. This helps to not confuse the visitor, but also because of the streamlined look of the landing pages, gets them to click where you want them to.
Lastly, you can also use your landing pages to allow people more information about your in-store and other events. This is of course useful for brick and mortar stores, but also for any shop that has offline events.
For example, if you’re having a fashion show or free photography lessons (in-person), you can promote it on social media or in forums and get your visitors to sign up through your landing page.
You can also use your landing pages at the event to get the emails of the people in attendance. Afterwards, you can inform them of upcoming events or even send them special offers and discounts.
These are some of the many great things you can do with your landing pages in order to increase brand awareness, interest and of course sales.