Attracting customers to your online business involves a sophisticated e-commerce marketing plan that protects your online reputation and brand while attracting customers you want. An online business must be easily findable through online search engines, while also exploiting social media.
As a business owner, you are no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new customers allows you to grow your business and fulfil your company vision.
It turns out that the steps below works best for getting new clients and attracting more customers;
KNOW YOUR IDEAL CLIENT
It’s easier to look for customers if you know the type of consumers you seek. Without a composite of your ideal customer, you probably wouldn’t know where to start looking.
Narrow down the focus of your ideal client and avoid making broad target market statements, such as every woman, every man or all baby boomers. Few products appeal to that vast of a group of people, and overstating your market will prevent you from developing viable targeted strategies for attracting clients.
HAVE AN ONLINE HOME BASE (ONLINE SITE)
To be credible online, you need a site you control and can update, and one that’s findable by a search for your business name. Your own website, with a domain name that includes your business name, is the gold standard for online home bases.
Your own blog is a good alternative like business pages on Facebook and Google+.
Also, you can create an online media center can help you increase your media coverage, establish your business as a leader in its market area or industry, and serve as a valuable resource for opinions, presentations, and advice.
DEVELOP A CONTENT-SHARING PROGRAM
Businesses that pull people to their online pages do so with useful, relevant, consistently presented information not sales spiels. Commit to a content-sharing or posting schedule that ensures that you are consistently visible online, with perhaps a couple of blog posts a week, a couple of Twitter posts a day, and a Facebook entry every couple of days. Involve your staff to help you share the burden — and the enthusiasm.
DISCOVER WHERE YOUR CUSTOMER LIVES
With your targeted customers in mind, how you look for clients will depend on the nature of your business. Some good online locations include forums and social media pages, including your own and those of similar or complementary businesses.
Offline, you can meet plenty of potential customers at conferences and conventions in your industry. You can achieve this by posting content others want to see. Repost and share content you see and want to pass on to your social media audience. Post polls and questionnaires to generate involvement and to get opinions.
Above all else, interact. Follow people you find interesting and whose content you find useful. Follow people who follow you. Subscribe to blogs in your business and interest areas. Comment on page and blog posts. Comment on comments people post on your pages. Join groups. Ask and answer questions. Add your expertise to online conversations.
Become a resource. Become a thought leader. Become known and well-regarded in your business community and within your target audience. Watch your online presence, your search results, and your business success expand as a result.
UNDERSTAND THE NITTY GRITTY OF YOUR BUSINESS
Know you business inside and out. Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients.
When you know your product backward and forward, that fact comes through. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance.
In addition, you must be tuned in to what’s being said online so you can thank people for good words, or respond to concerns, criticisms, or inaccurate comments, should they arise. Social networks make monitoring easy by offering you the option of requesting alerts whenever your user name is mentioned. Opt in.
BE READY TO PROVIDE VALUE
Give potential clients you come into contact with a good reason to try your services, which is your first step to making them loyal customers, suggests Jason Reis owner and lead programmer for Flehx Corp.
“Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve,” he says. “This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.”
In order for you to know and understand how to position yourself as the answer, you can read more on- “Discover How to Get Free Traffic and Easy Sales without Working More Hours Using Our Proven ‘Content Recycling’ Method!”